Let your whiskers do something, other than just look good.
That's a lotta cash. But we all know the world expects more for the bearded masses.
In celebration of the great tradition of the playoff beard, Beard-a-thon® was launched in 2009. Since then, over $3 million has been raised for all participating NHL team charities. From helping less fortunate children, to fighting cancer, to bringing together communities, Beard-a-thon® allows fans to put their best face forward for a good cause. As fans pledge to grow a playoff beard during the duration of their team’s run in the Stanley Cup Playoffs, Beard-a-thon ® continues to grow, as well.